The Shirt off My Back!

Would you give the shirt off your back to save lives on the streets?

Everybody says "yeah I would" — but actually filming yourself doing it, and sending it our way? That's the challenge. This is the launch of a national campaign for Sussex Homeless Support, reaching at least 8 major UK cities. Whether you're Mr Everybody, Mr Nobody or Mr Celebrity, we want the shirt off your back. We'll cover the postage.

Film yourself — or get a mate to film you — taking the shirt off, upload the video, and we'll auction the shirt on Whatnot. Tell your friends and family it's about to go live, and watch them bid it up. At the end of your video, challenge someone else to do the same.

It's simple. Just the shirt off your back.